What to verify before connecting Facebook Page and Instagram
Confirm the destination page, account owner, permissions, post fields and review path before treating a social channel as ready. TikTok remains conditional until its fit is checked.
- Author
- aiNOW
- Reading time
- 2 min
- Published

Short answer: Before connecting a channel, confirm which Facebook Page and Instagram account are in scope, who owns the access decision, which actions are allowed and which catalog fields should be published. Do not treat TikTok as ready by default. Consider it only after the specific account, access, permissions and workflow fit are checked.
Name the destination first
A business may have several pages or accounts. The working rule should name the destination, the person responsible for it and the catalog whose products should reach it. If the destination is unclear, a correctly prepared post can still go to the wrong place.
What to check
- The page and account belong to the business whose catalog is being used.
- A responsible person can approve access and changes.
- The required publishing action is allowed for that account.
- The catalog link, image, price and other fields are in the same working rule.
- The first-record review path is agreed before regular scheduling.
Why TikTok is a separate question
TikTok may be a useful channel, but its use should not be presented as ready without checking the scenario. Confirm the specific account, access, required permissions, content format and business need first. Until those facts are known, keep Facebook Page and Instagram as the core directions and mark TikTok as conditional.
Review the first post
Walk one product through the process before regular publishing. Compare the source name, image, price, category and link with the final post. Record what was sent, what stayed in the queue and what needed correction. This checks the publishing workflow, not sales performance.
Connect the channel to a specific publishing rule. Adding a channel by itself does not mean that every catalog record should be sent there.
Access review is not only a password question. It also needs a responsible person, a defined role and a path for changed pages, accounts or catalog sources. Never share passwords in chat. Discuss the aiSMM channel rule on the product page, through the contact page or on the scope and pricing page. If the source fields are not ready, start with the catalog data checklist.